We encourage our clients to always ask new patients, “How did you FIND OUTabout us”?
But the answers “word of mouth” or “through a friend” or “online” aren’t exactly accurate. The checkboxes on your form don’t tell the whole story.
That’s because most new patients who walk through your door will have experienced multiple touch points. Most research says at least 7 before they convert:
- A new patient might have heard about you at a soccer game.
- And found you at the top of a Google search.
- And may have seen your magnet on a friend’s car.
- And saw a social media post.
- And overheard a positive review in the supermarket checkout.
It’s not the Google ad alone. It’s not the comment at the soccer game. It’s not the radio commercial. It’s not the social media contest they saw on Facebook. All of these things are part of a marketing funnel that eventually converts them into a patient.
This is what marketing is all about. If it were as simple as just doing one thing—and then having customers flock in the door—everybody would be doing that one thing, and marketing would be easy.
But marketing isn’t easy. It takes strategy. Consistency. A plan. Time and patience.To share the value of your practice in a way that will engage and connect with new prospective patients takes a comprehensive approach and many meaningful touchpoints. But it’s worth it.
Don’t underestimate the power of everytouchpoint.
The first one plants the seed—and every touchpoint after that adds value for your practice until the prospect is ready to take the next step.
So while the answer “word of mouth” isn’t telling the whole story—the results (new patients coming in the door) will tell the whole story.
And at Virginia Creative Group, we can make sure that no matter what they check on the survey, new patients will be coming in the door.
Ready to grow? Let’s talk.