Are you using community groups on Facebook as a marketing tool? As we continue to stay current and with unique marketing strategies, we bring to you a discussion on the wildly popular social media platform, Facebook.
According to Zephoria’s ongoing Facebook statistic research, as of March 2018, 1.40 billion people on average log on to Facebook and are considered active daily users. The average user spends around 20 minutes a day on Facebook and according to Annex Cloud, 71% of consumers are more likely to make a purchase based on social media referrals. No, that’s not a typo, 71%. Say what?!
Many businesses are utilizing this social media platform. Publishing ads, posting regularly on their Facebook Business pages, and engaging their followers and active patients with contests, reviews and pictures to get their name out there. But we believe there is another avenue to capitalizing on everything this social media platform has to offer and that is… Facebook groups.
“Like discussion forums, Facebook groups allow specific sets of people to share photos, links, updates and more. Facebook groups are great for connecting family, peers, teammates, co-workers or people with a shared interest” – Mashable.
You may be thinking, why should I, as a business owner, care about local groups? I am already promoting and marketing my business and services on Facebook, what does a local group have to with growing my business? These are all great questions. As one of the 1.40 billion actively using Facebook, I myself am a member of a variety of local community groups. I have personally seen that an overwhelming majority of people in these local community groups rely on others for opinions, answers to their questions and for referrals to local services and businesses. Daily, posts are made starting with ISO: _____ (in search of) and the fill in the blanks are endless.
- ISO: a pediatric dentist for my kids
- ISO: an affordable plumber to fix my kitchen sink
- ISO: a local church with a daycare
At this point you might be connecting the dots, but here’s where YOU can take advantage of social media groups as one of many tools to grow your business. We encourage you and your team to join some local groups. We encourage you to take the opportunity to be a voice and a personal advocate for your business to the 1.40 billion active users on Facebook. You and your team believe in your product, your mission and the excellent service you provide every day. Who better to recommend a “pediatric dentist, local orthodontist, urgent care, family medical practice etc.” to those in your community than YOU.
If you’re interested in taking advantage of this opportunity, reach out to us and we will provide the tools, know-how and support to help your business grow with Facebook groups.