Need a digital agency? Read this…

We don’t believe in digital alone. We believe in having a carefully managed, controlled spend on digital, overseeing the results, and making sure these digital marketing efforts are part of a comprehensive marketing plan that is actually working for your medical practice. Yes, you can have a digital agency who gets you a million clicks [...]

How to ask for Google reviews

How do you ask for reviews?  Clients ask us all the time, “How do we ask patients for Google reviews?” You’re only one ask away from a great review for your practice—so use that ask wisely. At just the right time, with just the right approach.  At VCG, this is how we recommend you ask [...]

Print materials: Are they evolving with you?

Print collateral: Did you forget about it? Your website is evolving. Your social media is evolving—hopefully every single day! (And if it’s not, here are 12 reasons why we should handle your social media.) Unfortunately, sometimes print materials get a bit neglected. Patient education materials, letterhead, business cards, postcards, written instructions—they are steady marketers that [...]

Why should patients choose you?

How is your practice different? Why is your favorite restaurant your favorite? Why did you pick your gym from all the other options? All restaurants are not created equal. All gyms are not created equal.  And all medical practices are not created equal! Yours is unique. It stands out for a reason—probably many reasons! As [...]

The best things your team members can say

7 great phrases to say to patients Confident, helpful, comforting words make the world go ’round.  People need to be guided. They need a little help. They need support. Especially when it comes to something as delicate, personal and nervousness-inducing as medical care!  These are the top phrases that your team members should be saying [...]

“Social media looks easy. Maybe a team member can handle it.”

Medical practices: Trust your social media to an expert! “Social media looks easy. Maybe a team member can handle it.” If this thought has crossed your mind, this post is for you. Even if your billing coordinator is really good at Twitter or Instagram on a personal level, there is a huge difference between doing [...]

Not-so-great moment? We got you.

Bad stuff? We can handle that too. A longtime client of ours, Parks Orthodontics, had a practice bird—who for 25 years—was part of their remarkable patient experience.  Unfortunately the bird, Sunny, passed away this winter.  As soon as they told us the sad news, we immediately launched into action. Since having a practice bird is [...]

Negative reviews are like candy

The power of correction - Discuss bad reviews You may not like reading a negative review. You may not agree with it. But if you’re ignoring the value in feedback—you’re doing your medical practice a huge disservice! When it comes to any kind of medical practice marketing, and specifically urgent care marketing, if you don’t [...]

What’s your magical marketing moment?

As a medical practice, it’s your job to provide excellent patient care. But what makes you stand out beyond that is providing a wonderful experience. People don’t just want capable medical care. They want to feel cared for and listened to. We’ve previously shared tips to create remarkable, memorable patient experiences, but today we want to share a few more [...]