Not-so-great moment? We got you.

Bad stuff? We can handle that too. A longtime client of ours, Parks Orthodontics, had a practice bird—who for 25 years—was part of their remarkable patient experience.  Unfortunately the bird, Sunny, passed away this winter.  As soon as they told us the sad news, we immediately launched into action. Since having a practice bird is [...]

Negative reviews are like candy

The power of correction - Discuss bad reviews You may not like reading a negative review. You may not agree with it. But if you’re ignoring the value in feedback—you’re doing your medical practice a huge disservice! When it comes to any kind of medical practice marketing, and specifically urgent care marketing, if you don’t [...]

What’s your magical marketing moment?

As a medical practice, it’s your job to provide excellent patient care. But what makes you stand out beyond that is providing a wonderful experience. People don’t just want capable medical care. They want to feel cared for and listened to. We’ve previously shared tips to create remarkable, memorable patient experiences, but today we want to share a few more [...]

What’s Nextdoor & How Can It Help My Business?

Do you reach out to friends and family for recommendations on local businesses? Do you read reviews before making a big purchase? Do you trust a personal recommendation from a neighbor or co-worker? If you answered yes to even one of those questions,  you are not alone. You, along with most of the population, heavily [...]

17 ideas for magical morning huddle

Want patients to experience the camaraderie of a unified and cheerful staff? It doesn’t just happen. A little bit of nurturing is necessary to break the ice and generate team spirit—and this is precisely why we recommend a short yet effective morning huddle ritual to all of our practices. Before patients start arriving and the [...]

Orthodontic Practices: 5 Ways to Stay Ahead

5 Things that are WORKING for Orthodontic Practices (and yes, we can handle them for you) Ever feel like technology is moving so fast that it’s hard to keep up? Don’t worry—it’s our job to keep up for you. And today we’re bringing you up to speed on which new trends and initiatives in orthodontics [...]

Are you offering Invisalign® First? 

Invisalign’s new product, Invisalign® First, is an alternative to palate expanders for children. It’s a unique product that can be used to correct a number of issues in the positioning of growing teeth. If your orthodontic practice is ready to offer Invisalign® First, we can handle the marketing. Your tailor-made plan might include:  A great [...]

Should your practice be using emojis?|

Using emojis in your medical practice marketing   You’re probably using them in text messages… You’re seeing them in email subject lines… EMOJIS! Believe it or not, it’s an actual language—and everybody is speaking it these days. Why are we talking about them? Because emojis are a great way to distinguish and invigorate your marketing. [...]

Bending over backwards for “referral” sources?

Doing more for referral sources than they do for you? Time for a quick reality check!  Part of our job at VCG is to keep it real for our clients. If you were wasting time, money or energy on something—you’d want us to tell you, right?  Well, get ready… If you’re bending over backwards for [...]

Raise your rates?

Are you valuing what you do? We have one particular client—an orthodontic practice—who decided to raise their rates. Approximately $900 per case. (WOW right?) And guess what? This practice immediately saw a BIG JUMP in case acceptance. The month they raised their rates, their starts more than doubled.  It all made sense. This orthodontic practice [...]