OUR BLOG

Virginia Creative Group Wins Award For Design and Print Advertising

2018-05-22T11:56:13+00:00 By |BLOG, Marketing|

The best design extends far beyond attractive letterhead or business cards. It speaks to your prospects through attractive, professionally produced printed pieces. Its skillful use of content, space, typefaces, colors and visuals project specific messaging [...]

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Make time for listening—it’s worth it

2018-04-27T14:34:43+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

Think of this post as a public service announcement. Listen to your employees. Yes, seriously. Listen to them. They know more than you might think. They see your practice from a different perspective than you [...]

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Value-driven recognition

2018-04-27T14:26:25+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

When it’s expected, an effort or gesture can lose its perceived value. For example: A man gets a sandwich every day for lunch at work. The sandwich comes with a cookie. The man brings the [...]

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Don’t miss this opportunity to engage your team

2018-04-27T14:27:27+00:00 By |BLOG, Marketing, Orthodontic Practice Marketing|

At VCG, we can handle a lot of your marketing efforts for you. We can create all of the materials you need to grow your practice…but we aren’t in your office every day, so we [...]

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How they EXIT is as important as how they ENTER

2018-05-03T14:07:29+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

Provide your patients with an awesome exit experience When a patient leaves, what do you do? Don’t let them just leave. Make it special.  At many practices, cases get started with lots of energy and [...]

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Remarkable, memorable & referable

2018-05-03T14:09:33+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

How to create remarkable, memorable client relationships. Creating a remarkable, memorable relationship doesn’t just make patients feel good, it makes you feel good too! And as an extra bonus, it gets you referred! You’re in [...]

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Have you defined your patient experience?

2018-05-03T14:06:28+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

Your patient experience: Don't keep it secret! If you’re trying to bake something without knowing what it is—it probably won’t turn out very good. The same goes for creating a set of standards for your [...]

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3 Ways to Use your Invisalign Scanner for Marketing

2018-03-27T17:35:46+00:00 By |Marketing, Orthodontic Practice Marketing|

Scan, scan, scan everybody! What if you had an incredible tool to spread the word about Invisalign and attract future patients? YOU DO. It’s your iTero Intraoral Scanner! It can go anywhere you go. And [...]

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Orthodontists: How to nurture the 7+ child

2018-03-27T17:39:22+00:00 By |BLOG, Marketing, Orthodontic Practice Marketing|

Nurturing the “not quite ready” It's finally time for their first orthodontic consultation—a moment they’ve been waiting for! They’ve seen their older siblings or friends start to get braces and they can’t wait. Except… During [...]

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ISO: Community Groups and Why They Matter For Your Practice

2018-03-27T11:37:50+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

As we continue to stay current and with latest and greatest, unique marketing strategies, we bring to you a discussion on the wildly popular social media platform, Facebook. According to Zephoria’s ongoing Facebook statistic research, [...]

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