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So far Virginia Creative Group has created 58 blog entries.

Does your website have cornerstone content?

2017-10-03T13:55:29+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

Cornerstone content: Why it matters for your website You’ve probably heard the term, “cornerstone content.” You may be wondering if it’s just a trend or something important that your website needs to be utilizing. At [...]

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Your awards, our awards!

2017-10-03T13:54:09+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

The results of regular blogging… Sometimes you gotta brag…  At Virginia Creative Group, we don’t care about winning awards—we only care about getting our clients results. But today, the two worlds collided, and we couldn’t [...]

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Make your reputation a priority

2017-10-03T13:48:35+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

Our best tips for reputation management In the old days, there was (only) word of mouth. Now every patient has a very public podium from which to share their experience with your practice—the internet. It’s [...]

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What should you spend on marketing?

2017-10-03T13:46:46+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

The optimal marketing budget Marketing drives revenue. For medical practices, marketing equates to new patients coming in the door. So how much should you spend on marketing? Many experts suggest you spend 5% on marketing—which [...]

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Why am I not on the first page of Google?

2017-09-26T14:17:52+00:00 By |BLOG, Marketing, Medical Practice Marketing|

When you get a new website, it’s exciting to think of all of its possibilities. When built correctly, (the VCG way!) you now have a beautifully-branded website where your prospective patients can find relevant information [...]

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100 steps to build a website

2017-11-14T13:28:31+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

100 steps to build a website When done right, a practice’s website should look beautiful, be easy to use, provide relevant information and attract new patients. It should employ the latest tools, knowledge and strategies regarding [...]

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How to become an Invisalign Center

2017-06-05T20:34:05+00:00 By |BLOG, Marketing, Orthodontic Practice Marketing|

Should your orthodontic practice become an Invisalign Center? Yes you should! If you want Invisalign services to be an integral part of your practice, you want to grow your Invisalign presence moving forward, and you [...]

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Is your practice marketing Invisalign like a squirrel?

2017-06-05T20:39:05+00:00 By |BLOG, Marketing, Orthodontic Practice Marketing|

Hurry up—we have to market more! We pay attention to our clients’ competition, and one thing we have noticed is that as orthodontists are approaching the next Invisalign designation (going from Silver to Gold, for [...]

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What are you paying for but not implementing?

2017-04-09T19:31:44+00:00 By |BLOG, Marketing, Medical Practice Marketing, Orthodontic Practice Marketing|

What’s lacking in your marketing implementation? It’s one thing to decide to take advantage of a marketing opportunity. Yes, let’s do that sponsorship. It’s another thing to actually get it done. This might be a [...]

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