Passion For Your Business Drives Us

We are a small but mighty marketing and advertising agency.  We are passionate about our clients and deeply committed to helping them succeed. We love working with clients that care about their brand, value great design and know that they need to focus on great patient care. 


Carol is our founder, creative director and ruthless brand defender. She is a Hampton Roads native and a graduate of Mary Washington College (BS – Art & Biology) and UNC-Greensboro (MFA).  Carol spent many years teaching at the college level and as a professional photographer before she opened Virginia Creative Group. She loves all things art and design. She is a mother of two tiny humans and two adorable dogs.


Heather joined Virginia Creative Group in 2013. She is the project manager for the graphic design team. She graduated from Virginia Commonwealth University and has years of experience in visual merchandising and marketing. She enjoys painting, decorating her home, serving at church and is always up for a good road trip. She enjoys spending time with her husband Doug and their two teenage sons Dylan and Landon out on the boat or at the beach. She also adores her two crazy dogs.





Kristen is our head digital marketing specialist. Kristen grew up in Yorktown, VA where she, her parents and two sisters have lived the majority of their lives. She went to James Madison University where she specialized in communications. Kristen is married to the love of her life, Ross, and they are the proud owners of a French bulldog named Stout. In her spare time she enjoys Crossfit as a Level 1 trainer and visiting craft breweries.


Sarah Gaither is a native North Carolinian. She graduated from Meredith College with a BA in Art Education. After teaching elementary art for several years, she explored the world of visual merchandising and product design.  She joins the Virginia Creative Group as our Social Media Specialist.  When she is not hard at work with VCG, she loves traveling, painting and hanging out with friends, family and her favorite pooch, Penny.


Joy is a Social Media Specialist with Virginia Creative Group. She began her training in the art of Photoshop and Lightroom studying at a technical school in Kentucky. Upon completion of her training in Kentucky, Joy moved to Idaho and attended Brigham Young University. As a newlywed, Joy lives in Chicago with her husband who is serving in the Coast Guard. Playing piano and taking pictures by the lake are Joy’s favorite pastimes.


Cindy joined Virginia Creative Group in 2018 as a Digital Specialist. She comes to Virginia Creative Group after having spent time as a marketing and fundraising professional in several industries. She is responsible for creating and implementing strategies for clients in all places digital, including website development, content creation, SEO and photography. She joins the team with a B.S. in child psychology and MBA in marketing. Cindy is native of Newport News and enjoys photography, travel, and finding adventures near and far with family and friends.


Caroline joined Virginia Creative Group to help with our community outreach efforts and social media work. She graduated from Liberty University with a BS in business leadership and a minor in psychology. After many years of volunteer work for a nonprofit, she is excited to be working in a different realm that will still allow her to make a positive impact on others lives. When she is not hard at work with VCG, she loves being out on the water, fishing, painting, baking and indulging in Netflix with her yellow lab, Gonzo.


Kristen joined Virginia Creative Group in 2018 as a Digital Media Specialist. She graduated from Longwood University with a B.F.A with a concentration in Photography. She was raised in Gloucester, Virginia where she now has a home with her husband Colby, her two dogs Marley and Zoë, her cat Callie, and a baby on the way! She loves the Outer Banks and is at the beach as much as possible. Kristen loves all things creative, specifically calligraphy, typography and photography. 


Kirk is a proud Bluffton, South Carolina native. He graduated from Clemson University and he comes to Virginia Creative Group with a wealth of experience and knowledge. Kirk is our lead graphic designer and “eagle eye” copy master. Kirk is a green tea and sushi lover, fanatically terrible golfer, kayak fisherman, watercolor wannabe, devoted husband, proud father and grandfather!



Emily is a native of Raleigh, North Carolina. She graduated from Meredith College with her Bachelors in Art and then earned her Masters from UNC. Emily worked as a designer and illustrator for years before she turned to teaching at the college level. Emily is our illustrator, nerdy typographer, designer and adds a bit of comic relief from time to time.  Emily is a devoted wife and can be seen often momming around with her three children in her tricked out minivan.



Caitlin is from Yorktown, Virginia, and has lived in the area her whole life. She graduated from VCU arts in Richmond with a major in graphic design and a minor in marketing. Caitlin is one of our designers and she loves all things artsy and creative. She’ll doodle on anything she can get her hands on and loves to collect mermaid art! Caitlin’s favorite things include: cats, cheese fries, and sunny days outside on the beach and camping in the mountains.


Robin was born and raised in Northern Virginia and later attended Mary Washington College,  graduating with a BA in English.  After retiring from a career in public service, she spent a few years as a full-time wife and mother before joining the team as our Blog Master.  A lover of all things flamingo, she can be found with a cup of coffee in her hand, a book in her bag, and a German Shepherd Dog at her side.


Shelby is an Oklahoma native turned Virginia lover. She joined the VCG team in 2018 to take over as the office manager. She studied at VCU and came back home to Yorktown to spend time with her family and pups. Shelby is interested in sculpture and design and is passionate about rock and roll. When not at work, Shelby spends her time cuddling with her dogs, Buddy and Bear, or out and about with her friends, always eating good food.


Jenn is a digital team specialist with Virginia Creative Group. She graduated from Virginia Tech with a B.S. in Electrical Engineering and has a M.S. in Telecommunications and Computer Engineering from George Washington University. She loves all aspects of website design especially content development. Jenn is married to “MacGyver” and is the mother of three children. In her free time you can find her folding laundry, changing sheets, baking cookies or helping someone with homework.


Sonja was born in Bosnia & Herzegovina, but has lived in the US for 20 years. She graduated from James Madison University in 2011 with a degree in Communications. Sonja lives in Virginia Beach with her fiancé, Kevin and their three cats, Milan, Chimmy and Karuna. Sonja is part of the digital team at VCG and loves working with the VCG crew to help clients achieve their goals. In her spare time, Sonja enjoys yoga, reading, cooking and spending time outdoors.


Michael Wadkins earned his Associate Degree in Advertising and Graphic Design from Stanly Community College in Albemarle, NC, before transferring to the University of Wilmington North Carolina (UNCW), where he double-majored in English and creative writing, and completed his BFA Certificate in Publishing. Currently, Michael works part time for the Virginia Creative Group, assisting the graphic design team. Born in the rural Southeastern backdrop of North Carolina, Michael is a country boy at heart. In his spare time, he writes stories about his adventures in the South, reads and collects books, practices a healthy lifestyle, and enjoys long walks around a quaint coastal city that he calls home: Wilmington.

Winning Hearts, Minds & Awards

We are proud of the work that we do and we think we do it pretty well – so it’s awesome to know that other people agree!  That’s why we’re completely delighted about winning an Award of Distinction in the 2018 Communicator Awards for The Polite Southerners’ Guide to Referral Marketing. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement. It showcases work that makes a lasting impact in an innovative way, and that’s what Virginia Creative Group strives for every day.

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