Referral Marketing

Utilizing the power of referrals is one of the most important aspects of growing your practice. It is pretty much a recipe for instant growth. So if your practice isn’t working to encourage referrals (a.k.a. referral marketing), you are missing out on a major channel of new revenue.

What is Referral Marketing?

Ultimately, individuals who like you want to help you! Patients want to share their positive experiences with friends and family. So while sometimes a referral happens naturally, people get busy. It’s not aways top-of-mind.

Referral marketing simply helps keep the act of referring you top-of-mind for your patients and colleagues. 

By taking the time to be nice, it reminds others to do the same. At Virginia Creative Group, we think this goes far beyond referrals to your medical practice – it can also spread a wave of gratitude and appreciation with your team!

Does Referral Marking Work? 

Numerous studies show that when it comes to sales and conversions, referral marketing is by far one of the most powerful forms of marketing because:

  • People trust the opinions of the people they know (whether the opinion is shared in-person or online)
  • People also trust the opinions of people they don’t know personally (especially when the opinion seems genuine)
  • Referral marketing is extremely targeted; your patients know their friends and whether or not they’d be a good fit for your practice
  • People are willing to pay more for something that is strongly recommended
  • Referred customers are less-likely to leave

It’s our job at Virginia Creative Group to help medical practices graciously utilize the many referral channels available, including:

Where does referral marketing fit into the rest of the marketing mix?

After a prospective patient receives a referral, they’re going to look at your website for more information.

Does your branding reflect what their friend/coworker said about you?

When the information they find aligns with what the referrer said, trust grows and the deal is sealed. (And ideally, your marketing should be strong enough to convert new customers to your practice even without a direct referral!)

Learn the keys to a successful referral marketing program.

Need a partner who can help you leverage the power of referrals?

 

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