Full-Service Orthodontic Practice Marketing

Orthodontic Practice Marketing That Is As Awesome As The Smiles You Create

As an orthodontist, your experience, expertise and approach to care allow your patients to breathe a sigh of relief knowing that they’re in good hands. Here at Virginia Creative Group, that is exactly what we do for practices like yours. Let us handle your practice’s marketing—and exhale. We’ve got you covered.

At Virginia Creative Group, we develop and implement a consistent marketing plan you can feel good about. Our marketing will both look beautiful and eye-catching but also strategic, and be created to engage with your ideal patients. This gives you time to do what you do best—craft beautiful, healthy smiles.

We love helping Orthodontic and Bi-Specialty Practices GROW!

Orthodontic Practice Marketing Struggles—And Our Solutions

Between caring for patients, training and managing team members and overseeing practice operations, orthodontists are stretched thin. Many may not have any time or resources to focus on marketing efforts, or they try to manage marketing in-house.
If this sounds like you and your practice, you may find yourself:

While word-of-mouth referrals are a great resource, they should not be your only resource. To best reach new patients, you need to nurture several different channels, including optimizing your website for local search, social media, community outreach and more. Our full suite of marketing services ensures that you are easily findable to potential patients in your area.

Social media is a great tool to educate patients, promote practice services and reach new patients. Because of its accessibility, many orthodontic practices may try to have one of their team members manage social media in addition to their other responsibilities. However, accessibility does not mean expertise—and by having a team member handle social media, you may not get the engagement and results you are looking for. Furthermore, team members who work on the practice’s social media have less time to focus on patient care and practice operations. At Virginia Creative Group, our social media team stays up to date on the latest trends in social media marketing, and strategically manages your various social media profiles for maximum engagement.

Another consequence of keeping social media marketing in-house is team member burnout. Practices may find that team members who must juggle administrative tasks and patient care with in-house marketing are overwhelmed and overworked. Over time, this can lead to a decreased employee retention rate and more time spent on hiring and training new team members. By allowing Virginia Creative Group to take on the marketing burden, you can take care of your team and foster a healthy company culture.

So, you have a budget set aside for marketing—now what? Many orthodontic practices may have marketing goals but are unsure of where to invest this budget to achieve these goals. Our team at Virginia Creative Group takes into account your specific practice, your local area and your marketing goals to develop a strategic marketing plan that spans multiple channels—website and Google Ads, social media, print marketing, relationship marketing, community involvement and more.

 

Rather than handle marketing in-house, some orthodontists may try to outsource different pieces of their marketing to different companies. You may have one partner for your website; one partner for your social media; another partner for your brand development; and so forth. With so many cooks in the kitchen, it may be difficult to consolidate communication and bear in mind the bigger picture and overarching goals of your marketing efforts. We offer a simpler solution—by partnering with Virginia Creative Group, you get everything your orthodontic practice needs to thrive all under one roof.

Showing your appreciation for dental offices that refer patients to your practice is crucial to maintaining these important relationships. By attempting to manage these deliveries in-house, they may be one-size-fits-all (hello, Costco), or not at regular intervals.

Virginia Creative Group’s relationship marketing team creates branded, seasonal and thoughtful deliveries for your referring practices to keep you top of mind, so you can spend more time on your patients and team.

Our Orthodontic Practice Marketing Services

Virginia Creative Group is a full-service marketing company that specializes in orthodontic practices like yours. Rather than outsource different aspects of your marketing to several different companies, we have everything your practice needs to grow and thrive all in one place. From creating a recognizable brand to building a user-friendly and resource-rich website to keeping your social media profiles up to date with the latest trends, our orthodontic practice marketing services help to put your practice on the map. Our services include:

Our Orthodontic Practice Marketing Services
Virginia Creative Group is a full-service marketing company that specializes in orthodontic practices like yours. Rather than outsource different aspects of your marketing to several different companies, we have everything your practice needs to grow and thrive all in one place. From creating a recognizable brand to building a user-friendly and resource-rich website to keeping your social media profiles up to date with the latest trends, our orthodontic practice marketing services help to put your practice on the map. Our services include:

Ensure that your practice is easily findable online with Virginia Creative Group’s digital marketing services. Our digital marketing services include website design and development, Search Engine Optimization (SEO), local SEO, blogging, reputation watch and management, Search Engine Marketing (SEM) and Pay Per Click (PPC), website hosting and security and more.

 Reach new patients and foster a community of raving fans with Virginia Creative Group’s social media marketing services. Our social media marketing services encompass social media profile setup and management; strategic, regular posting to foster account growth and engagement; social media ad design and management; and more.

Are looking to get more involved in your community? Do you wish to nurture your referral sources to keep them referring patients to your practice again and again? Our relationship marketing team helps you achieve these goals and more. Relationship marketing services at Virginia Creative Group include referral delivery design, provider referral marketing, patient-to-patient referral marketing, community support and more.

Does your marketing tell a story? We ensure that content across your various marketing channels is not only informative and patient-focused, but that it captures your practice’s brand and tone. Our content marketing services encompass content development, blogging, email marketing, public relations and photography and videography. 

Kind words from our orthodontic practice partners:

What sets us apart? Our partners say it best! We are honored to have the opportunity to work with these incredible practices to elevate their marketing and ultimately help great patients find great care. Read testimonials from our orthodontic practice marketing partners below.

 

VCG has been instrumental in growing my reach with frenectomies. When they see that you are passionate about your treatment they get passionate about too. That synergy leads to creativity to help you reach your audience. I absolutely love how they feed off my joy for my work. They are truly world class. When I ran the math and in 2018-2020 I did around 300 frenectomies. So far in 2021 alone, I’ve done around 300 frenectomies. That’s about double the previous year. Excellent job to you and your team for helping me grow!
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Orthodontic practice marketing tips:

Stay up to date with the latest marketing tips, tricks and trends with our blog! We are always looking for ways to help orthodontic practices like you take your brand to the next level. Check out some of our recent blog posts below.

Want to partner with us?

Great things happen when caring medical practices and Virginia Creative Group connect!