Is Your Website Outdated? 5 Signs It’s Time for a Redesign
Your website is not only a tool to connect with new patients and customers—it’s a reflection on your business. If your website is outdated, it can give the impression that your offerings are outdated too. You wouldn’t buy milk that’s out of date, would you? These days, an old website can leave the same sour impression.
At Virginia Creative Group, we want your website to attract, engage and impress customers! Think your website might be past its prime? Our team has compiled a list of the top 5 signs your website is in need of a redesign or refresh.
1.The copyright in your footer is not current
While this can be quickly and easily fixed by changing the text, an old copyright date a sure sign your site has been neglected for far too long. Visitors will see the copyright date and assume you haven’t touched your website since that date—not the kind of impression you want to give.
2. You have more than three fonts and colors
One of the most important things on a website is consistency. You don’t want to confuse your consumers with inconsistent font styles and colors—it looks haphazard. Though they were more commonly used in design years ago, mix-matched fonts are a definite sign that your website is dated.
3. You haven’t integrated your social sites into your website
Facebook launched in 2006 and has grown to over 800 million active users. Twitter, Instagram and Pinterest are also hugely popular. Millions of people connect on these sites every day, so they are the perfect places to network, connect with customers and patients, and build a following. If you’re using these social media platforms—great! But if they’re not linked to your website, it’s time for a revamp
4. You have no calls to action
Websites are more than informational. Your site should have a clear goal, whether it is gaining patients or selling services. Those goals should be obvious, with calls to action scattered throughout the site that encourage your reader to take the next step.
5. Your site is not mobile friendly
Studies have shown that nearly 1 in 5 people worldwide own a smartphone. If your website is not giving all users, regardless of their platform, the optimal browsing experience—you are quickly falling behind in the digital world. In fact, mobile browsing is very close to dominating traditional desktop browsing these days. Plus, on April 21st, Google introduced an update that gives higher search rankings to mobile friendly sites. This means if your site isn’t mobile-friendly, it isn’t showing up. Therefore, it is critical that your site is mobile friendly!
Today, when so many decisions are made online, remaining current and relevant is crucial for all businesses. A good website will build your credibility, establish a strong presence, and drive new business. If you said yes to any of these signs, or your website is past the typical 3-5 year lifespan—it’s likely your technology is lagging and you’re losing valuable consumers.
Give your website new life with a re-design by Virginia Creative Group. We create beautiful, functional patient attracting websites for medical practices and businesses of all shapes and sizes!
Have questions? Contact us today at 757.903.6356!